This is the story of Beyond Codes… one of the top B2B lead generation companies that wanted to grow its team strength by as much as 50 percent. And was eyeing at the best talent in the industry.
While they had established their business well in the market and had a great employer reputation amongst their employees, they still lacked when it came to having the right employer branding strategy in place to attract the right kind of talent.
This is how they were able to achieve their goal and start receiving quality job applications with a little help from Markivis.
At Markivis, we believe that every great strategy begins with RESEARCH
Goes without saying, we did our research about the organization, their industry, their challenges, their history and what actually drives their employees to work.
We interviewed their employees, including leaders from the senior management. We spoke to the new joinees.
And some of the stories literally gave us GOOSEBUMPS!
We understood that the company has a great work culture and offered employees infinite opportunities to learn, grow and excel. It was a place where people would come with their dreams and see them coming true.
What we did next was, we compiled some of these stories together and packaged them in powerful Video Testimonials.
We redefined their Employee Value Proposition
We revamped their Career Website
We built their Microsite
And launched an Employer Branding campaign, that connected all the dots under the theme name of Dare to Dream
Over a three-month period, the site generated over 1,200 sign-ups, as well as support from an overwhelming number of organizations, government officials, and others.
DARE TO DREAM became the new employer identity of this fast-growing global organization. And enabled them to ACQUIRE, ENGAGE and RETAIN top talent – the foundation of a company’s unhindered growth.
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