How Markivis Turned Maple Assist’s Marketing Function from Cost Centre to Profit Centre

ABOUT THE CLIENT

Our client is a global educational partner that connects universities with Indian students seeking international education. As a start-up, they were eager to expand their marketing efforts and build their brand presence without burning a hole in their pocket. They also wanted to launch new service lines and needed a digital marketing partner to help them achieve their goals. 

BUSINESS CHALLENGE

They were looking to increase their marketing efforts, but the cost of having an in-house marketing team was astronomical. Our challenge was to come up with a marketing solution that was both cost-effective and revenue-generating. We also needed to help the client launch new service lines and establish their brand presence.

THE APPROACH

  • Cost-effective solution: We knew the client was concerned about the cost, so we developed a roadmap to convert their marketing function from a cost center to a profit center.
  • Business objective focused: We built a marketing strategy tied to the client’s business objectives and differentiated them from their competition.
  • Organic growth: We focused on organically building the brand presence, and creating content that would interest students planning to study in Canada.
  • Social media presence: We leveraged social media platforms like Facebook and Instagram to improve engagement with the followers and generate leads for the corporate partners.
  • Paid campaigns: We strategized and executed paid campaigns on Facebook and Instagram to generate leads for the client’s corporate partners.
  • Comprehensive approach: We provided technical support and built an online solution for the client’s new lines of business.

Overall, our approach combined cost-effectiveness, business objective focus, organic growth, social media presence, paid campaigns, and comprehensive support to help the client achieve their marketing and business objectives.

RESULTS

1500

Leads Generated

200 Million

Impressions

150 Million

Visits

 

1500

Leads Generated

200 Million

Impressions

150 Million

Visits

CREATIVE ASSETS

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maple6
maple4
maple3

FROM THE CLIENT

“Our organization was in a critical startup mode, and we were focused on achieving hyper-growth in the next couple of years. When we started working with this agency, they were just beginning too. However, what began as a single assignment has grown significantly over time, and they have proven to be an invaluable partner in our journey toward success.

The team has brought in fresh, innovative ideas to increase our brand visibility and helped us take them to execution. They have been highly responsive, always on their toes, and worked with us like an internal team.

Their expertise in website development, digital campaigns, and marketing collaterals has been exceptional, and we’ve worked together on multiple projects to achieve our objectives.”