Marketing Technology Consulting
Are you using the right marketing technology for your business? Do you have access to tools that can make your marketing better? Are you getting a good ROI on the marketing technology you are using? If the answer to any of these three questions is a no, it is time you get in touch with us for- Marketing Technology Consulting.
We understand very well that choosing the right marketing technology is always a tough decision to make. There are multiple factors that influence it and they are as follows:-
- Existing marketing processes
- Existing marketing tools
- Level of tech awareness
To figure out the right marketing technology for your business, you need to have a deeper understanding of technology and marketing processes. If you don’t hire someone who has that understanding about marketing and its related technologies. It becomes difficult for you to find out what is the best technology available for your business.
Poorly selected marketing tools and technologies always decrease the productivity of your team. The effect is clearly visible when the ROI is low and efforts put are more. In this highly competitive marketing environment, can you afford to strive on poor marketing technology? If not, what is the way out?
Markivis is a marketing technology consulting firm. We help organizations build a Marketing Technology Roadmap that clearly outlines the ROI on the proposed solutions focusing on the combination of internal resource, external support and technology costs. Our consultants works with CMO’s, not only to shortlist the right technology stack but also implement and manage it leveraging your marketing team to focus on better ROI and strategy implementation.
Marketing Automation systems have evolved over the past few years. Starting from automating email campaigns and managing databases, today they allow organizations to create personalized websites at real time.
These marketing technology tools offer great functionalities for a marketing team but also are expensive. As marketing technology consultant we can help you shortlist and implement the right marketing automation tool for you. Working as your extended team we can also help you execute campaigns and leverage the potential of the tool.
Is this campaign going to work? A question that marketers repeatedly ask before launching a campaign but with no concrete answers. The best campaigns created by the best minds have failed and some of the most unexpected ones have generated tremendous impact.
While this question still cannot be answered with 100 % conviction, the analytics today have allowed us to get insights into user behavior on websites, social media etc. With the right analytics tools you are better equipped to have logical reasoning behind your campaigns and can spend on the campaigns that have a higher probability of generating results.
Content Management Systems
The amount of content being produced by the Marketing teams today is enormous. But if your customers are unable to see the content in the right format or structure that is a waste of time.
With the average attention span going down to a few seconds and the ongoing debate to give content for free or have gated access, Content Management Systems can help streamline your organizations efforts and provide insights on content consumption patterns allowing you to create content that matters to your target audience. Understanding your needs we can suggest you the right set of tools.
Advertising & Retargeting
Retargeting and Advertising tools are leveraged to communicate your message to the right audience. While advertising is broader based, Retargeting, using specific tools can help you deliver your message to the right target audience generating a much better RoI on the dollars spent than advertising.
Specific tools can help narrow down message based on Geographies, Titles, Company names, IP etc. Based on your marketing strategy we can help you narrow down the right tool to make the difference.
Social Media & SEO Tools
Social Media is one of the most powerful modes of communication that have emerged in the last few years. The platforms have the potential to add value towards the brand but can also impact the brand significantly if a negative post / video is not handled appropriately. From curating content to post on the right platforms to monitoring social media we can help you choose the right tools to manage your social media effectively.
67% of the people click on top 5 search results. As Search Engines work overtime to upgrade their algorithm to show relevant results, Marketers are forced to be on their toes to ensure that they rank up higher on the relevant keywords and generate leads for the organization.
We as a marketing technology consulting firm help you find the right SEO tools to up your SEO game so that you stay on top of Google search results.
Customer Relationship Management
The base of all marketing campaigns, the core database plays a critical role in an organizations sales team and manage customer records. The CRM if deployed properly and used effectively can act as a ready reckoner for targeting prospects and getting valuable insights for conversations. While the name Salesforce is synonymous with CRM, there are others which can provide good features at a lower price point.
Our job as a marketing technology consulting firm is to help you find the best marketing tools to create a formidable technology stack.