HubSpot Content AI generates first drafts of marketing copy instantly
AI saves 2-3 hours per piece of content
You still review and edit AI content - it's not publication-ready
AI works for emails, blog posts, social media, and landing pages
Combining AI with human creativity produces better results than either alone
HubSpot Content AI is an artificial intelligence tool that helps you write marketing copy. You provide a topic or outline, and the AI generates a draft. You then edit and refine it into final copy.
Think of AI as a writing assistant, not a replacement for writers. AI is great for getting ideas, drafting paragraphs, and overcoming writer's block. But humans are still better at storytelling, brand voice, and understanding your unique value.
Blog posts: AI drafts an outline and writes sections
Landing page copy: AI writes headlines, descriptions, and CTAs
Email subject lines: AI generates 5-10 options
Email body copy: AI writes first drafts of emails
Social media posts: AI creates LinkedIn, Twitter, or Facebook posts
Product descriptions: AI writes product benefits
Meta descriptions: AI writes SEO-optimized descriptions
FAQ answers: AI answers common questions
Step 1: Access Content AI
Log into HubSpot
Click "Content" or "Marketing"
Select "Content AI"
If you don't see it, click "Create" → "Blog post" and look for "AI assist" button
Step 2: Create Your Blog Post
Click "Create blog post"
Enter your blog topic: "How to Improve Email Open Rates"
Click "Create"
Step 3: Use AI to Generate an Outline
At the top, click "AI assist" or "Generate with AI"
Choose "Generate outline"
HubSpot will create an outline with sections:
- Introduction
- What is email open rate?
- Why email open rates matter
- 5 ways to improve open rates
- FAQ section
- Conclusion
Review the outline
Delete sections you don't want
Add sections you do want
Click "Generate content"
Step 4: Let AI Write Section Drafts
For each section, HubSpot can auto-generate content:
-Click the section
- Click "Generate content with AI"
- AI writes the section
Review what it wrote
If it's good, keep it (you can edit)
If it's bad, click "Regenerate" for a different version
Repeat for each section
Step 5: Edit and Refine the AI Draft
This is critical - never publish AI content as-is:
Read through the entire post
Fix any errors or awkward phrasing
Make it sound more like you/your brand
Add specific examples or case studies AI can't know about
Add internal links to your other content
Verify all facts are accurate
Make it pass the "sniff test" - does it feel authentic?
Step 6: Add Your Personal Touches
AI creates solid drafts, but you make them great:
Add your unique insights or opinions
Include specific numbers or benchmarks you know
Add relevant examples from your customers
Adjust the tone to match your brand
Add humor or personality where appropriate
Step 7: Add Meta Description and SEO Elements
At the top, add your meta description:
"Learn 5 proven ways to improve email open rates. Simple tactics to get more people reading your emails."
Add your blog post title/headline
Add any SEO keywords
Generate a featured image (or upload your own)
Step 8: Publish Your Post
Click "Publish"
Choose your publication date
Set your blog settings
Click "Publish"
AI is especially useful for email:
Go to "Emails" → "Create email"
Fill in basic info
Click "Content AI"
Describe your email goal: "Welcome email for new customers"
Tell AI about your company: "We're a marketing automation software"
AI generates email subject lines (pick your favorite)
AI generates email body copy
Edit and personalize
Send
Email subject lines are where AI really shines:
Go to "Emails"
Click "AI assist" → "Generate subject lines"
Describe your email: "Webinar invitation for marketers"
AI generates 5-10 subject line options
Pick the best one or use as inspiration
Edit if needed
Use in your email
Subject line tip: AI often generates multiple options. Even if none are perfect, they inspire better ideas.
Always Edit: Never publish AI content without editing. Errors slip through.
Add Your Voice: The best AI content is edited to sound like you, not like a robot.
Use for Drafts: AI is best for first drafts. It gets you past "blank page syndrome."
Fact-Check: AI sometimes makes up stats or sources. Verify any specific claims.
Combine with Research: AI works best when you provide detailed instructions based on your research.
Don't Over-Rely: For critical content (sales pages, brand voice pieces), have humans write more.
Keep Iterating: If the first AI draft isn't good, try "Regenerate" for different versions.
AI is not perfect:
Sometimes generates awkward phrasing
May include generic advice rather than specific insights
Can sound repetitive across multiple pieces
Doesn't know your company's specific advantages
Can't include recent information (knowledge cutoff)
Needs heavy editing to sound authentic
Here's the ideal workflow:
You create outline: Plan what to write
AI drafts content: Let AI write first draft
You edit aggressively: Make it sound like you
You add specifics: Add examples, data, stories
You fact-check: Verify any claims
You polish: Final read-through for quality
Publish: Content is now high-quality and authentic
HubSpot Content AI helps marketers create content faster by turning ideas and outlines into workable drafts within minutes. When used effectively, it speeds up content creation for blogs, emails, and landing pages while reducing the time spent starting from scratch. The key is to treat AI as a creative assistant, not a replacement—review, refine, and add your brand’s voice before publishing.