How to Use HubSpot Content AI Features

Key Takeaways

• HubSpot Content AI generates first drafts of marketing copy instantly

• AI saves 2-3 hours per piece of content

• You still review and edit AI content - it's not publication-ready

• AI works for emails, blog posts, social media, and landing pages

• Combining AI with human creativity produces better results than either alone

What Is HubSpot Content AI

HubSpot Content AI is an artificial intelligence tool that helps you write marketing copy. You provide a topic or outline, and the AI generates a draft. You then edit and refine it into final copy.

Think of AI as a writing assistant, not a replacement for writers. AI is great for getting ideas, drafting paragraphs, and overcoming writer's block. But humans are still better at storytelling, brand voice, and understanding your unique value.

Where You Can Use Content AI

Blog posts: AI drafts an outline and writes sections

Landing page copy: AI writes headlines, descriptions, and CTAs

Email subject lines: AI generates 5-10 options

Email body copy: AI writes first drafts of emails

Social media posts: AI creates LinkedIn, Twitter, or Facebook posts

Product descriptions: AI writes product benefits

Meta descriptions: AI writes SEO-optimized descriptions

FAQ answers: AI answers common questions

Step-by-Step: Use AI to Write a Blog Post

Step 1: Access Content AI

1. Log into HubSpot

2. Click "Content" or "Marketing"

3. Select "Content AI"

4. If you don't see it, click "Create" → "Blog post" and look for "AI assist" button

Step 2: Create Your Blog Post

1. Click "Create blog post"

2. Enter your blog topic: "How to Improve Email Open Rates"

3. Click "Create"

Step 3: Use AI to Generate an Outline

1. At the top, click "AI assist" or "Generate with AI"

2. Choose "Generate outline"

3. HubSpot will create an outline with sections:

   - Introduction

   - What is email open rate?

   - Why email open rates matter

   - 5 ways to improve open rates

   - FAQ section

   - Conclusion

4. Review the outline

5. Delete sections you don't want

6. Add sections you do want

7. Click "Generate content"

Step 4: Let AI Write Section Drafts

1. For each section, HubSpot can auto-generate content:

   -Click the section

   - Click "Generate content with AI"

   - AI writes the section

2. Review what it wrote

3. If it's good, keep it (you can edit)

4. If it's bad, click "Regenerate" for a different version

5. Repeat for each section

Step 5: Edit and Refine the AI Draft

This is critical - never publish AI content as-is:

1. Read through the entire post

2. Fix any errors or awkward phrasing

3. Make it sound more like you/your brand

4. Add specific examples or case studies AI can't know about

5. Add internal links to your other content

6. Verify all facts are accurate

7. Make it pass the "sniff test" - does it feel authentic?

Step 6: Add Your Personal Touches

AI creates solid drafts, but you make them great:

1. Add your unique insights or opinions

2. Include specific numbers or benchmarks you know

3. Add relevant examples from your customers

4. Adjust the tone to match your brand

5. Add humor or personality where appropriate

Step 7: Add Meta Description and SEO Elements

1. At the top, add your meta description:

   "Learn 5 proven ways to improve email open rates. Simple tactics to get more people reading your emails."

2. Add your blog post title/headline

3. Add any SEO keywords

4. Generate a featured image (or upload your own)

Step 8: Publish Your Post

1. Click "Publish"

2. Choose your publication date

3. Set your blog settings

4. Click "Publish"

Using AI for Email Copy

AI is especially useful for email:

1. Go to "Emails" → "Create email"

2. Fill in basic info

3. Click "Content AI"

4. Describe your email goal: "Welcome email for new customers"

5. Tell AI about your company: "We're a marketing automation software"

6. AI generates email subject lines (pick your favorite)

7. AI generates email body copy

8. Edit and personalize

9. Send

Using AI for Subject Lines

Email subject lines are where AI really shines:

1. Go to "Emails"

2. Click "AI assist" → "Generate subject lines"

3. Describe your email: "Webinar invitation for marketers"

4. AI generates 5-10 subject line options

5. Pick the best one or use as inspiration

6. Edit if needed

7. Use in your email

Subject line tip: AI often generates multiple options. Even if none are perfect, they inspire better ideas.

Content AI Best Practices

Always Edit: Never publish AI content without editing. Errors slip through.

Add Your Voice: The best AI content is edited to sound like you, not like a robot.

Use for Drafts: AI is best for first drafts. It gets you past "blank page syndrome."

Fact-Check: AI sometimes makes up stats or sources. Verify any specific claims.

Combine with Research: AI works best when you provide detailed instructions based on your research.

Don't Over-Rely: For critical content (sales pages, brand voice pieces), have humans write more.

Keep Iterating: If the first AI draft isn't good, try "Regenerate" for different versions.

Content AI Limitations to Know

AI is not perfect:

• Sometimes generates awkward phrasing

• May include generic advice rather than specific insights

• Can sound repetitive across multiple pieces

• Doesn't know your company's specific advantages

• Can't include recent information (knowledge cutoff)

• Needs heavy editing to sound authentic

Workflow: Human + AI = Best Results

Here's the ideal workflow:

1. You create outline: Plan what to write

2. AI drafts content: Let AI write first draft

3. You edit aggressively: Make it sound like you

4. You add specifics: Add examples, data, stories

5. You fact-check: Verify any claims

6. You polish: Final read-through for quality

7. Publish: Content is now high-quality and authentic

Conclusion

HubSpot Content AI helps marketers create content faster by turning ideas and outlines into workable drafts within minutes. When used effectively, it speeds up content creation for blogs, emails, and landing pages while reducing the time spent starting from scratch. The key is to treat AI as a creative assistant, not a replacement—review, refine, and add your brand’s voice before publishing.