Conversational marketing: approach, key elements, and benefits
Conversational marketing, or conversation marketing, is a new personalized approach to marketing that provides an authentic experience aimed towards engaging in a dialogue with the
Conversational marketing, or conversation marketing, is a new personalized approach to marketing that provides an authentic experience aimed towards engaging in a dialogue with the
If changing technology, customer behaviour and business models have brought about anything in 2025, it has to be the role of a CMO that has significantly evolved with it. The rate of change is unlike anything we have experienced before, making the new era CMOs are beyond just storytellers or demand generators. 2025 brings in […]
...
Gone are the days when digital marketing was defined by keywords, channels, or even platforms, today, it’s truly defined by intelligence. Artificial Intelligence (AI) is now a synonym for quick output and has rapidly gained momentum in evolving from a hyped up word to becoming a fundamental driver of transformation across industries, and marketing functions […]
...
As per McKinsey, machine learning, incorporating a massive algorithm in the past few years, is evolving faster due to the advent of analytics. With businesses investing heavily in cloud and the rapid digitization of the professional ecosystem, analytics is all set to become a significant aspect in deciding the fate of organizations. Data Analytics – […]
...
Sometimes even the best marketing campaigns fail. These campaigns sound great as an idea in the conference room, but when finally executed, they can go wrong. Whether the fault lies in the execution or the way people have perceived it, the result can hurt a brand significantly. The good news is, we can always identify […]
...
How do marketers know if the campaign they’ve built is going to perform? Some may quote John Wanamaker and say, “Half the money spent on advertising is wasted; the trouble is knowing which half.” However, proactive marketers go the extra mile to ensure they do everything possible to prevent their campaigns from failing. “Half the […]
...
Creating efficient marketing systems is no longer optional for B2B marketers. In the age of AI and digital transformation, the challenge lies in managing multiple channels while delivering personalized experiences at scale. This is where marketing automation comes in. As marketing trends evolve, automation has emerged as the leading solution, with Grand View Research projecting […]
...
The high-performing organizations can stay ahead of their competitors by achieving their data and analytics goals and by having a data-driven work culture. To achieve the same, one must improve upon the following points: Easily accessible data: With data being readily available to the frontline employees in high-performing organizations and incorporating it in the day-to-day […]
...
Account-based Marketing or ABM is treating an organization or account as an individual target market with the objective of either entering the account or growing business through that account. While the concept has been more than a decade old, organizations are still struggling to grapple with various approaches since ABM has its own set of […]
...
Stay in the loop. Get the latest insights on growth and transformation.
