Accelerating Business Growth through Effective Digital Marketing Services

This article was originally published in The CEO Story – Source link

“The idea behind the inception was to establish a marketing consulting & execution firm that can preempt and comprehend clients’ requirements with minimal guidance,” says Amit Khanduja, reminiscing the light bulb moment behind the foundation of Markivis. He realized the great potential in the B2B marketing space while working as the Vice President of Digital Marketing for EXL. The lack of specialized B2B digital marketing firms propelled him to start his own venture with the end focus on delivering considerable value to its customers.

Founded in 2018, Markivis is emerging as one of the strongest players in the B2B marketing space. Through this inside story, we recognize the multi-faceted functionalities of Markivis. This exclusive narrative has been formulated based on an in-depth conversation with Amit Khanduja, Founder & CEO of Markivis and Mondayjoining.com.

Markivis is a full-fledged B2B Digital Marketing Consulting & Execution firm that offers a full spectrum of marketing services. The company’s primary focus is on helping its clients navigate the complex digital landscape and providing improved ROI on their digital marketing spending. It boasts sheer expertise from the leader’s extensive experience and is guided by a team of certified professionals in the digital marketing space.

The team at Markivis believes in consistently delivering value by going beyond the contractual relationship and helping their clients achieve their marketing goals. Owing to this, Markivis is now trusted by 5 of India’s top 10 IT companies and various other product & service organizations globally.

Markivis specializes in providing solutions across Digital Marketing, Marketing Communications, Marketing Consulting, and Account-Based Marketing. Along with this, they are one of the leading organizations offering a complete array of Employer Branding Services.

“We wish to solve our client’s marketing problems and deliver results with their minimal intervention. Given our proactive and hassle-free approach, our customers love to work with us repeatedly and trust us to deliver value to them. Our customers counting on us for their marketing needs is what drives us every day.” quoted the CEO.

In Response To Covid-19 Scenario

Everyone at Markivis was determined to give back to society during such challenging times. While the leadership ensured successful workforce management, the most significant contribution was through the launch of ‘MondayJoining.com, A platform that bridges the gap between the right candidate and an immediate recruiter. Monday Joining emerged as a perfect platform for the candidates in dire need of employment by helping them secure better job prospects amid the reigning chaos. Markivis still feeds this portal to the current date as Amit asserts that this is how they wish to give back to the community.

Insights On R&D

“With rapidly changing marketing landscape, it becomes imperative for digital marketing firms to evolve constantly. At Markivis, our talented digital marketers are always on the lookout for new and innovative solutions. We are always on top of the latest marketing trends and focus on how incorporating these can further strengthen our customers’ marketing strategy.

Rapid strides in technology, including AI and ML, have made the Metaverse possible. This is an emerging field for marketers. To make the best use of this untapped avenue, we at Markivis are building our capabilities to deliver AR-based projects and ramping up our efforts on doing interactive videos.” says Amit.

MMTP

Markivis Management Trainee Program is an initiative that focuses on providing a platform to budding marketers. It is a 12 months immersive learning experience that equips fresh graduates with a holistic view of marketing and helps them understand the inter-relationships between different functions across the value chain in business. Since its launch, MMTP has helped a pool of fresh graduates kickstart their corporate journey and get full-time job roles based on their core competencies.

The Work Culture at a Glance

Amit believes in supporting an inclusive work culture wherefrom the annual holidays to office hours are altogether decided by his team members only. “I allow my employees to build and drive a culture that best suits the business and their personal needs. The conclusion is later communicated to me as I don’t like micromanagement,” says Amit, as he addresses the type of culture endorsed by him at Markivis.

Undoubtedly, the company’s culture has been the prime reason behind its resounding success.

Token of Advice to the Budding Entrepreneurs

My sincere advice to all aspiring entrepreneurs is to not dive into the business landscape by solely relying on a great idea as conceiving an idea and making customers pay for it are entirely different scenarios.

Moreover, before hiring people to work for you, you must think through this decision. While the new employee will dedicate their time and effort to make your idea happen, do remember that along with the added responsibility of managing a resource, you are also in charge of their livelihood. Therefore, one needs to be fully prepared before bringing someone else onto the team.

Leadership Style

Having held several senior-level positions in a career that spans more than 18 years, Amit states that a leader can either become a bottleneck or an enabler for a team. An interfering leader acts as a bottleneck in the decision-making process and is unable to tap into the power of the team. In contrast, an enabler is one who creates a high amount of clarity in terms of accountability and creates a culture with high levels of trust and job security.

Amit says, “At Markivis, I am not the Chief Executive Officer but the ‘Chief Enablement Officer’ who enables the team to deliver value to our customers. My position is at the bottom of the organizational hierarchy, where I am the guiding force that gives the team what it needs to get the job done and reminds them of the higher purpose they are serving.”