Content Writing Services

Content plays a vital role in communicating and building your overall brand identity. Right messaging not only helps capture the attention of your target audience but also enables you to communicate your message effectively. B2B content creation requires understanding the market, industry, trends, and technology. If any of these components are missing, the messaging will be unclear and not resonate with your audience.

Markivis, with its understanding of technology and specialized focus on B2B marketing, helps you create the right content that resonates with the audience perfectly.

Website Content

Statistics reveal that 60% of people who visit a website leave less than 30 seconds. In the last few years, average session durations have gone down significantly from almost 2 1/2 minutes earlier to less than two minutes. At this point, getting that message across to the right set of audiences in a limited time frame is a challenge.

Website content needs to be very crisp, but it also needs to be done in a manner that can generate curiosity within your target audience, and they are willing to reach out to you to get more information. In addition, there is a lot of analysis and research that needs to be done to get good website content.

You need to research what people are searching about, the relevant keywords for your website, how you want people to come to your website, and when you want people to come to your website. These are some of the questions that need to be asked before you can create great website content.

We help our clients in:

Website Content Strategy

Keyword Analysis

Blogs

Blogs are a highly effective tool for showing your understanding of the industry, giving an overview of your capabilities. Blogs are effectively used as SEO tools and can help you to get the audience back to your website. While there are thousands of blogs published each day, many of them fail to generate enough interest.

Blog writing is a specialized skill. It is important to hold the audience’s attention and communicate the right set of messages in between 800 and 1000 words. In addition, the blog should not be repetitive or boring, and the content should be engaging enough to engage the website visitors with your organization.

Long form content services

B2B Content rewriting

Ghost writing

Optimized for SEO

Video Scripts

Videos are a very effective tool for marketing. While they may sound easy to create, getting the right script is a challenging task and the foundation for a good video. Consider this in a 2-minute video; the maximum amount of text for voice-over is 225 words. Videos longer than two minutes get a lower engagement rate, and people end up leaving the video halfway. How do you provide relevant information like business challenges, solutions, and benefits in less than two minutes? This requires an in-depth understanding of the industry, technologies, and understanding of the client’s products, services, or solutions.

Markivis, with its experience, can create engaging video scripts. We helped our clients in:

Product Launch Videos

Brand Scripts

Solution / Service offering scripts

Case Studies

Case studies are a marketer’s treasure. Case studies are used by marketers to generate interest among prospects and can be a good tool to demonstrate the organization’s capabilities. The real-life examples help prospects and fence-sitters to relate those challenges to their organizations and see the benefits that can be achieved. Case studies, however, require extensive research, asking the right set of questions to get to the benefits delivered, and identifying what the core problems were is critical to creating the right case study.

Markivis, with its understanding of the B2B IT/ ITeS and Services world, can ask the right set of questions and then create case studies that are impactful and help in converting prospects into customers.