Today, your prospects don’t simply “search and click.” They ask Siri, Alexa, or Google Assistant for answers. They turn to ChatGPT or Bing Copilot for recommendations. They trust summarized, AI-curated content as much as they once trusted the first page of Google.
That’s why the game has changed. Traditional SEO alone won’t cut it. AEO and GEO are about making sure your business shows up in those answers, those summaries, those recommendations—where buying decisions are now being shaped.