Why Marketing Automation Is Essential for Business Growth

With the surge in digital selling, the marketer’s role in the digital economy has become vital to any organisation. A great marketing strategy is required to understand consumer behaviour and predict the buyer’s journey. A marketing automation platform has become necessary to support the organisation’s team and streamline the marketing process.

Marketing Automation, with its wide range of tools, helps streamline marketing strategies and automate tasks, enabling marketers to focus on their target audience through buyer personas.

How automation can be beneficial for your marketing strategy

Personalization Tools:

Marketing automation creates a feeling that the company knows its prospects by name, helping you build loyalty for your brand. By leveraging the personalisation tool in the marketing automation software, you can personalise your email content and subject line. This will help you deliver highly targeted information tailored to the recipient’s needs and interests.

A/B Testing and Tracking Customer Behavior:

With marketing automation tools that let you A/B test landing pages and emails, track customer behaviour to deliver the most relevant content, and spot the hottest leads. This function helps you build strong customer relationships and target your marketing efforts effectively.

Segmentation:

By segmenting customers with common characteristics into groups, you can engage each customer individually in an automated way. The segments are dynamic, meaning a customer can migrate from one segment to another based on their behaviour. Also, one person may belong to more than one segment.

Increased Conversion Rates with Stronger Engagements:

Nearly 80 percent of companies reported that investing in marketing automation has increased the number of leads generated. On top of that, 53 percent of such businesses have seen higher conversion rates from leads to paying customers, with stronger engagement.

Enhanced Productivity:

With smaller tasks automated, your team can focus on result-driven work, such as engaging with customers in the later stages of the sales funnel. The different types of workflows, created based on various triggers, help the marketing team stay clear about their objectives. This also helps them to understand what their process will be and what objectives will be accomplished.

Lead Nurturing:

Marketing automation assists marketers by providing an in-depth report that helps them understand buyer personas and purchasing habits. This helps them to provide what their target audience is looking for in the market to purchase. Marketing automation clearly defines the lifecycle stage, helping team members work on leads more effectively by outlining the actions to take at each stage.

Campaign Management:

The content that must be posted on the website, social media monitoring and scheduling of posts, automated email drip campaigns based on the activity of the target audience, and other channels can be easily managed in one centralized place, thus giving the decision-makers a clear picture to view the progress of the assets being developed as per their marketing objectives and strategy. Not only does this save a lot of time, but it also helps streamline activities toward the organizational goals.

ROI Impact of Marketing Automation By leveraging the marketing automation platform efficiently, you can increase revenue and conversion rates, generate more quality leads, close more sales, and build stronger relationships with customers.

How Markivis can help with your Marketing Automation

Markivis, a Marketing Automation agency, has a team of Martech experts with combined experience working with over 20+ clients. We leverage our experience with various marketing automation tools to help our clients scale and market their services to their target audience.