Turn Your Culture into a Calling Card

With Markivis, Craft an EVP That Attracts, Inspires, and Retains Talent

An Employee Value Proposition is more than a statement. It is your organization’s emotional handshake with current and future talent. At Markivis, we help you articulate what truly makes your workplace meaningful, memorable, and magnetic. We go beyond buzzwords to uncover the real reasons people choose you and stay with you.

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Why you need a different EVP approach

Many companies describe what they do. Very few clearly express why people should work with them. A powerful EVP answers that question with authenticity and clarity.

Without a well-defined EVP, hiring becomes harder, retention becomes fragile, and employer branding feels inconsistent.

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At Markivis, we design EVP frameworks that:

Reflect genuine employee sentiment and leadership vision

Differentiate you clearly in a competitive talent market

Align culture, communication, and employer branding

Strengthen your ability to attract and retain the right talent

Provide a consistent foundation for internal and external messaging

Our EVP creation services

Discover. Define. Differentiate.

We combine research, strategy, and storytelling to create EVPs that feel authentic, inspiring, and actionable

In-Depth Internal Discovery

Through surveys, leadership interviews, and employee persona development, we uncover what your people truly value and advocate.

Competitive Benchmarking

We analyze how your organization compares across industry and talent pools to identify meaningful differentiation.

Custom EVP Framework

We build a structured EVP framework with clear value pillars, narrative messaging, and positioning that resonates internally and externally.

Visual Identity and Tagline for Employer Branding

We translate your EVP into visual and verbal elements that strengthen your employer brand across touchpoints.

Accessability and Performance Optimization

We ensure your app is inclusive, responsive, and lightweight, meeting accessibility standards and supporting optimal performance across all devices.

 

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The Markivis Edge

We treat EVP as a strategic intersection of culture, brand, and growth. Our approach ensures your EVP is not only well-written but deeply rooted in reality.

Insight-Driven

Built from real employee voices and leadership perspectives.

Authentic

We capture what truly exists, not what sounds appealing.

Actionable

Messaging that can be used across hiring, onboarding, and internal communication.

Aligned

Your culture, brand, and talent strategy speak the same language.

Trusted by leading B2B companies globally

We’ve helped organizations across industries articulate their culture and translate it into compelling employer brands that attract and retain top talent.

Frequently asked questions

What is an EVP and why is it important?

An EVP defines the unique value employees gain from working with your organization. It plays a crucial role in attracting, engaging, and retaining talent.

How long does the EVP creation process take?

Typically between 4 to 8 weeks depending on the size of the organization and depth of research required.

Who should be involved in the EVP process?

Leadership, HR, and employees across departments should participate to ensure authenticity and representation.

Can the EVP be used for employer branding campaigns?

Yes. The EVP becomes the foundation for recruitment marketing, career pages, internal communication, and employer branding initiatives.

How is EVP different from employer branding?

EVP is the core message. Employer branding is how that message is communicated to the outside world.

Ready to define what makes you unmissable?

In a sea of sameness, your culture is your greatest differentiator. With Markivis, craft an EVP that turns your workplace into a destination for top talent.

Schedule your EVP discovery session
EVP Creation