Align teams. Accelerate growth.
With Markivis, bring sales and marketing together for a unified revenue engine

Growth only happens when sales and marketing move together. When they don’t, leads fall through the cracks, messaging becomes fragmented, and revenue potential is wasted. Markivis helps you break these silos and build a unified system where both teams collaborate, communicate, and convert consistently.

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Why you need a different
sales and marketing alignment approach

Alignment isn’t about occasional meetings or shared documents. It’s about creating a unified ecosystem where both teams understand the buyer, speak the same language, and rally around the same goals. Without alignment, opportunities stagnate. With it, the pipeline accelerates.

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At Markivis, we create alignment frameworks that:

Build shared ownership of revenue outcomes

Improve lead quality, qualification, and conversion

Enable seamless handoffs and coordinated workflows

Ensure consistent messaging through every stage of the buyer journey

Our sales and marketing alignment services

Connect. Coordinate. Convert.

We bridge the gap with structured processes, shared systems, and collaborative strategies that keep both teams focused on driving revenue.

Alignment Workshops and Joint Strategy Sessions

We bring both teams together to define shared goals, clarify roles, and build mutual understanding of buyer needs, messaging, and priorities.

Unified Lead Qualification & Scoring Frameworks
We create shared definitions of a lead, clear scoring criteria, and qualification workflows so both teams know exactly when a lead is ready for sales.
Shared Reporting Dashboards & Performance KPIs
We develop dashboards that both teams rely on, tracking lead flow, engagement, conversions, and revenue impact with complete transparency.
Content & Messaging Alignment

From top-of-funnel content to sales enablement assets, we ensure messaging remains consistent, persuasive, and aligned with buyer intent.

Feedback Loops to Improve Lead Quality

We build processes where sales insights loop back to marketing, strengthening target profiles, messaging, and conversion strategies.

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The Markivis Edge

We don’t just align teams, we build collaborative revenue systems. Our approach combines strategy, communication frameworks, and data-driven insights to unify sales and marketing performance.

Strategic

We anchor alignment in revenue goals, not departmental expectations.

Operational

We refine workflows, handoffs, and qualification systems for smooth execution.

Consistent

Messaging, content, and campaigns stay unified from awareness to close.

Collaborative

We foster partnership between sales and marketing, not competition.

Trusted by leading B2B companies globally

We’ve helped organizations across technology, consulting, and professional services streamline their revenue operations through strategic alignment programs that accelerate pipeline and improve win rates.

Frequently asked questions

Why is sales and marketing alignment important in B2B?

Because buyers move through long, complex journeys. Without unified messaging and coordinated workflows, important opportunities are delayed or lost entirely.

How do you align goals across both teams?

We conduct strategy workshops, define shared KPIs, and create integrated dashboards that make progress visible and measurable.

Can Markivis help redesign our lead scoring and qualification model?

Yes. We refine your ICP, scoring logic, and qualification stages to improve lead readiness and strengthen conversion rates.

How do you ensure consistent messaging across teams?

Through unified content frameworks, shared messaging guides, and ongoing collaboration between marketing and sales leaders.

How long does alignment take?

Most organizations see measurable improvements in 6 to 12 weeks as frameworks, dashboards, and collaboration systems go live.

Ready to build a unified 
revenue engine?

Great outcomes happen when sales and marketing move together. With Markivis, eliminate silos, improve collaboration, and accelerate growth through meaningful alignment.

Schedule your strategy call
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