The Most Effective Lead Generation Channels to Leverage in 2022
This article was originally published by Design Rush – Source link
According to Ruler Analytics, 91% of marketers say that generating leads is their most important goal. And despite 53% of them spending at least half of their budget on lead generation, 37.1% still find it challenging to drive high-quality leads. As leads are not equal, businesses should focus on the channels that generate the most qualified leads.
DesignRush , a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the most effective lead generation channels in 2022.
1) SOCIAL MEDIA
In the opinion of Manish Bhatia, creative head at Endorphins Entertainment, social media is the most effective channel for driving organic leads.
“Social media is one of the most effective channels for lead generation and businesses should not underestimate its power when it comes to generating leads organically,” said Bhatia. “Our social media strategy helped our client generate hundreds of leads in a period of four weeks time through engaging content such as videos. And social media posts remain relevant because they can be created in less than a week and with live posting involved.”
2) FACEBOOK ADVERTISING
WideFoc.us CEO Eric Elkins agrees with social media as a channel but zeroes in on Facebook advertising to bring B2B and B2C businesses prospective buyers at an affordable cost.
“Facebook [lead] ads drive qualified business at affordable costs-per-lead for both B2B and B2C,” said Elkins. “The key is strategic, consistent organic posts along with compelling ads that clearly lay out differentiators. Brand awareness campaigns provide ad recall-lift, making leads ads even more effective.”
3) TELEPHONE
According to Henry Regan, managing partner at Carbon Global, the telephone as a lead generation channel is still king because nothing can replace human relationships.
“92% of all customer interactions happen over the phone, therefore remaining [as] the most effective channel for lead generation,” said Regan. “People buy from people and there is no substitute for building a relationship with a real human. Furthermore, with the constant use of tech as a form of communicating, we all relish the chance to communicate personally.”
DesignRush released the May list of the best lead generation companies to help businesses find a reliable partner to identify and cultivate potential customers for their products and/or services.
In the top 15 list, Markivis has managed to place itself.
Brands can explore the top lead generation companies by location, size, average hourly rate and portfolio on DesignRush.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
