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Every click, scroll, and interaction tells a story. At Markivis, we help you understand that story by mapping user journeys end to end. By seeing how users truly experience your brand, you unlock opportunities to reduce friction, improve engagement, and design experiences that feel intuitive and rewarding.
Most digital experiences fail not because of poor design, but because of poor understanding. When businesses assume how users behave instead of observing it, friction creeps in and conversions drop.
Our approach goes deeper than surface-level mapping.
Reflect real user behavior, not assumptions
Reveal gaps between intent and experience
Highlight moments that influence trust and decisions
Connect experience improvements to measurable outcomes
Align teams around a shared understanding of the user
We combine research, strategy, and collaboration to build actionable journey maps that inform smarter experience design.
We conduct qualitative and quantitative research to build accurate user personas that reflect motivations, behaviors, and expectations.
From first interaction to conversion and beyond, we map journeys across websites, apps, content, and campaigns to reveal the full experience.
Insights lead to action. We translate findings into clear recommendations to improve usability, engagement, and conversion performance.
We bring design, marketing, product, and development teams together to align on insights and implement experience improvements effectively.
We don’t just document journeys, we use them to drive meaningful change. Our approach blends empathy, analysis, and execution.
Every decision starts with real user insight.
We tie experience improvements directly to business goals.
Our journey maps come with clear next steps, not just visuals.
We align teams through shared understanding and workshops.
User journey mapping is the process of visualizing how users interact with your brand across touchpoints to understand behavior, needs, and pain points.
Journey mapping informs UX design. It provides insights that guide interface design, content strategy, and product improvements.
Primarily digital, but we also include offline touchpoints when they impact the overall experience
Typically 4 to 8 weeks depending on scope, research depth, and number of personas.
You receive journey maps, personas, insight summaries, prioritized recommendations, and alignment workshops for implementation.
When you understand the journey, improvement becomes inevitable. With Markivis, map experiences that remove friction, build trust, and drive long-term satisfaction.
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