4 Best Social Listening Tools

Introduction to Social Listening Tools

Social listening basically means to listen what your customers are saying about your business online. Social listening tools are softwares that are a great way of monitoring & analysing any conversation that is relevant to your business. These top social listening tools should play a vital role in your brand’s overall social media management, 

Social listening tools allow you to track and analyze conversations on social media platforms like Twitter, Facebook, and LinkedIn. This information can help you understand your customers’ needs, track your company’s brand reputation and identify any potential leads. 

This blog will look at what are social listening tools, 4 best social listening tools for businesses, what is the importance of social media listening tools and examples of social listening. 

What Is Social Listening? 

So, what exactly is social listening? In its simplest form, it’s tracking what people are saying about your company online. But it’s so much more than that. It’s about understanding what people are saying, why they’re saying it, and what impact its going to leave on your business.  

Social listening can help you identify potential problems and solutions before they become full-blown crises. It can also help you improve your products and services and identify new areas for growth in your social media management strategy. 

Why Is Social Listening Important for Businesses 

As a business owner, you must listen to what people say about your company online. Why? Because social media has given customers a powerful voice, and they’re not afraid to use it. They want to be heard, and they want to know that their opinion matters. 

You can understand what people are thinking about your brand by monitoring social media. You can see what they like and do not like, and you can sense their conversations. This information is essential for understanding your customers and creating better products and services. 

Social listening is also great for staying on top of the latest trends. By paying attention to what people are talking about online, you can get a sense of the latest trends and adjust your marketing strategy accordingly. If there was a “right time” to start using social listening tools, it is right now. 

But the key to social listening is using the right social media listening tools. There are a lot of different social listening softwares out there, but not all of them are built equally. So, which ones should you be using? Find below our recommendations for the best social listening tools: 

The 4 Best Social Listening Tools 

 As a business owner, keeping track of what people say about you online is essential. After all, word-of-mouth is still one of the most potent forms of marketing out there. That’s where social listening comes in. 

 There are several different social listening tools out there, but these four are our recommendations:

Awario

This is one of the most popular social listening tools. It lets you track brand mentions across all social media platforms.

The starter pack starts from INR1956/mo.Check all their pricing plans here.

Features:

1. Discover the sentiment of every brand mention that exists on any social media of the world- Twitter, Facebook, Instagram, Reddit, Facebook, Blogs, Forum, News, etc.
2. Do competitor analysis and understand your target audience’s key pain points, challenges, likes & dislikes.
3. Track mention of keywords in any language that your audience is using.
4. Get a full-fledged sales feed that incorporates insights of users that have been or may be interested in your product or services. 

Hootsuite

Hootsuite is an excellent tool for managing all your social media accounts in one place. It also has a built-in social listening tool to track conversations about your brand. It has different pricing plans for small and big businesses.

The professional plan starts from INR 1915/mo. 

Features:

1. Use Hootsuite to manage and monitor all social media activity with in-platform tools and features.
2. Keep an eye on mentions and respond immediately through the platform.
3. Optimize content engagement by customizing paid campaigns with Hootsuite’s Boost option.
4. Track the performance of campaigns across multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest.
5. Integrate other social networks or social listening tools into the Hootsuite interface for comprehensive monitoring.Check their complete app directory here.

Sprout Social

Sprout Social is another excellent social media management & listening tool. It also has a robust social listening tool that tracks keywords and phrases related to your brand. It has different pricing plans for small and big businesses.

The starting plan starts from INR 1915/mo.

Features:

1. An all-in-one social media management software that will help you map your strategy, provide scheduling assistance and will help you monitor audience sentiments.
2. Understand your audience through their monitoring, publishing, advocacy, engagement & analytics features.
3. Uncover trends in social conversations, get consulted for their tailor-made solutions for agencies, small businesses & enterprises. 

Brand24

Brand24 is quickly gaining popularity among businesses. It has a powerful social listening tool that lets you track brand mentions from all over the web, including Twitter, Facebook, blogs, and forums. Additionally, their AI-powered language detector supports over 108 languages world-wide, further filtering the mentions down to “positive” and “negative”  sentiment buckets.

The individual user plan starts from INR 4000/mo.Check their different pricing models here.

Features:

1. Get your hands-on its comparision tool- compare the reports of all your campaigns side by side.
2. Take real time action on insights by engaging back with your audience directly from the Brand24 dashboard.
3. Schedule all your posts in advance and create cross-channel content strategy.

Here’s a Case Study That Has Used Social Listening Tools Effectively
Before we get into the nitty-gritty of social listening, let’s take a quick look at a case study.This example will give you a better idea of how social listening can be used effectively in a business setting.
The example is of one of our clients, a global IT service provider that works on digital technologies to reimagine business potential. It uses social listening to track online conversations about its products and services and identify potential leads and customers. This allows them to respond to comments and questions in real-time, which creates a better experience for customers and helps to build brand loyalty.
To view their complete case studies, Click here.

Conclusion 

As a business owner, staying on top of what people say about your company online is crucial. Social listening tools can help you do just that.

There are many different social listening tools, and each has its own strengths and weaknesses. Learn about each and then choose which will work best for your business.

And if you need help with any of these, consulting is always an option. Reach out to us here to discuss your marketing needs.