How we helped One of India’s leading IT Giant reach 250,000+ followers on LinkedIn
ABOUT THE CLIENT
Our client is a process outsourcing and technology services company specializing in process management for diplomatic missions worldwide. The company manages visa and passport issuance-related administrative and non-discretionary tasks for its client governments. Its headquarter is in Dubai, United Arab Emirates, with 3395 application centers and operations in 144 countries across 5 continents.
THE BUSINESS CHALLENGE
The client was facing difficulty in managing their social media channels. The in-house corporate marketing team faced a major challenge in coordinating with the multiple teams and different business unit marketers for daily postings.
The corporate team noticed a decline in the brand’s overall social media presence as most of the posts were either not uploaded at the pre-decided time slot or scheduled at the last moment.
THE APPROACH
The initial engagement started with helping the client in daily postings. A dedicated team was allotted to help the client in timely scheduling of all the posts. Seamless coordination was ensured between Markivis, client’s corporate marketing team, and different business unit marketers.
KEY DELIVERABLES
CONTENT CREATION
- Adding relevant captions, high performing hashtags, and tags for all the posts
- A set of platform wise content templates were designed and implemented to ensure consistency across posts from all categories
REPORTING & ANALYTICS
- Proper UTM parameters were followed for each link to track the performance of each post
- Monthly, Weekly, and Half-yearly reports prepared to provide insights on overall and category wise post performance
- Weekly client meetings organized to discuss key highlights of the week and timely identify shortcomings and rectify them timely
VALUE ADDS
- Along with ensuring timely scheduling and reporting of all the posts, internal monthly brainstorming sessions were conducted to identify ways to improve client’s engagement and impressions across social channels
- We pitched the idea of leveraging LinkedIn polls to cater to a larger audience on LinkedIn. Once the initial polls saw good engagement, it became a regular practice. 25+ LinkedIn polls have been created till date
- We also help the client in providing creative concepts for promoting special days and upcoming events
RESULTS
20,000
Prospects
50
Leads Generated
200
Content Assets Developed
10M+
Prospects Reached
600+
Leads in 6 Weeks
CREATIVE ASSETS
FROM THE CLIENT
“Our strategic partnership with Markivis, coupled with targeted campaigns across Facebook, Google, native ads, email, WhatsApp, and LinkedIn, enabled us, as market entry experts, to successfully penetrate an untapped segment through business immigration. This accomplishment emphasizes the power of strategic marketing and lead generation in driving significant business growth and market expansion.”
