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The challenge
TATA Communications, a global digital infrastructure leader serving enterprises, carriers, and cloud providers, was running a large global website on WordPress — held together by multiple plugins and manual publishing processes. Every change was slow, dev-dependent, and difficult to govern at scale.
With marketing, content, and digital teams all contributing across regions and business units, page layouts, templates, and blog formats had grown inconsistent. As the digital footprint expanded, TATA Communications needed an enterprise-grade CMS to centralize governance, standardize the experience, and integrate natively with its CRM — without disrupting live experiences across hundreds of pages and among multiple stakeholders.
The solution
Markivis designed a parallel migration strategy to HubSpot CMS Hub Enterprise, rebuilding the website in a controlled environment before a phased go-live. This approach allowed teams to validate templates, content structures, and governance rules without risking existing traffic and SEO equity.
• Parallel Migration & CMS Architecture – Rebuilt the entire website in a staging environment before phased go-live, preserving SEO equity and minimizing risk to live traffic throughout the transition.
• Enterprise-Ready Page Templates – Created custom global modules and reusable templates for enterprise solution pages, regional pages, landing pages, and blogs, enabling marketing teams to launch new sections with minimal developer intervention.
• Re-Architected Blog Structure – Standardized blog layouts and brought all editorial workflows into HubSpot’s native environment, creating consistency across markets and business units.
• CRM-Integrated Landing Pages – Rebuilt conversion-focused landing pages with modules tied directly to HubSpot CRM, enabling unified lead capture, routing, and lifecycle tracking across all campaigns.
• Modular Components for Governed Publishing – Delivered a modular website component library for rapid, governed publishing - reducing one-off builds and ensuring brand, UX, and workflow alignment across teams.
The outcome
The new HubSpot CMS foundation transformed a fragmented WordPress stack into a scalable, governed web platform for TATA Communications. Cleaner architecture and reduced reliance on third-party plugins improved website performance, while the HubSpot-native setup strengthened security and long-term maintainability. With CMS, CRM, and marketing automation now unified, TATA Communications is equipped to run integrated digital campaigns and expand its web presence in a structured, phased approach.
