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The solution
We designed a Precision-Targeting Blueprint - a multi-phase strategy built for commercial real estate, where the audience is small, senior, and specific.
- Deep-dive research and persona mapping. We built detailed buyer personas and identified high-potential target companies and the specific decision-makers within them.
- Hyper-focused LinkedIn outreach. Using LinkedIn as the primary platform, we ran laser-targeted campaigns to engage decision-makers from a curated list of organizations - direct, relevant, and hard to ignore.
- Expanding the digital footprint. Building on LinkedIn's traction, we deployed an integrated strategy across Facebook, premium industry websites, and even innovative placements like cab ads - ensuring genuine 360-degree visibility.
- Intent-based targeting for conversion. By identifying prospects actively seeking commercial real estate solutions, we put Bharti Realty's properties in front of the most relevant audience at the right time, driving higher engagement and better-quality leads.
Client testimonial
“We'd built our success on traditional channels, so targeted digital lead generation for premium leasing was new territory for us. Markivis brought a precision-targeting approach that put our properties in front of exactly the right decision-makers. The quality of engagement — and the leads it produced — made it clear this was the right people at the right moment, not broad advertising.”
Ravish Vyas, General Manager - Marketing, Bharti Realty
