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The challenge

Antipodean, an Australian clothing brand specializing in eco-friendly men’s swim shorts, aimed to make a strong entry into the UAE market. While their products combined unique prints, sustainable materials, and versatile design, the brand needed a comprehensive online marketing strategy to build awareness and brand consideration in a new and competitive territory.

For a niche lifestyle brand, the absence of a targeted digital presence in a new market can limit exposure, slow sales momentum, and delay the creation of a loyal customer base.

The solution

We designed a Social Media Market Entry plan for them, tailored to establish Antipodean’s presence and resonance in the UAE. Our social media approach included:

  • Core Brand Pillar Development Built a content strategy around three brand pillars:
    • Look Good – Wear anywhere, with unique, fun prints and lightweight, breathable designs
    • Do Good – Buy sustainably and ethically
    • Feel Good – Have fun, explore, and embrace a lifestyle of adventure
  • Platform-Centric Strategy – Selected Facebook and Instagram as primary platforms for audience engagement and brand storytelling, aligning with the UAE’s social media consumption habits
  • High-Impact Content Creation – Produced visually compelling, narrative-driven content that reflected the brand pillars, fostering community building and emotional connection.
  • Targeted Paid Campaigns – Executed precision advertising to reach high-potential audiences in specific UAE locations, maximizing visibility, engagement, and traffic to the brand’s online store.
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The outcome

The campaign generated exceptional brand awareness and engagement across Facebook and Instagram. It fueled sustained website traffic growth, with visitors spending an average of 40% more time exploring Antipodean’s sustainable swimwear collection. The blend of organic engagement and targeted advertising ensured rapid traction in the new market.

The impact

18+%
Increase in Account Reach
66%
Increase in Account Engagement
50%
Growth in Organic Content Interaction
300K+
Impressions Generated
1MN+
Reach Achieved

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