Client Overview

About the Client

Our client, a leading technology firm based in India, specializes in offering cutting-edge digital transformation solutions and consulting services. Their expertise spans across the global IT landscape, assisting companies in embracing technological advancements and innovation.

Target Audience

Industry Focus: Information Technology

Geographic Reach: Global

Primary Audience: Chief Technology Officers (CTOs), Chief Information Officers (CIOs), Vice Presidents (VPs) and Associate Vice Presidents (AVPs) of IT, and IT Heads

Campaign Background

The client aimed to generate high-quality, top-of-the-funnel leads from a targeted set of accounts that their sales team could effectively nurture. The focus was on utilizing research reports that highlight the unique aspects and benefits of their products. This strategy was intended to spark interest and engagement among key decision-makers in the IT industry.

Campaign Strategy

 
• Database Curation: We mined relevant databases for the given target account list using our internal database and subscription to data tools.
 
• Targeted Email Campaigns: A set of emails were crafted tailored to communicate the value of the content and encourage downloads through engaging and persuasive messaging.
 
• Dedicated Landing Pages: Custom landing pages were developed specifically to optimize user experience and conversion rates. These pages featured gated content, requiring users to fill out lead capture forms to access the valuable research reports.

Results

 
• Successfully delivered over 40,000 targeted emails, effectively broadening the client’s visibility and reach within the global IT community.
 
• More than 300 qualified leads were generated in just six weeks, providing a substantial pool of potential clients for the sales team to engage and convert.
 
• The campaign initiated over 10 active conversations with high-potential leads.