Client Overview

Our client, a renowned leader in the security and public safety sector, excels in delivering cutting-edge open-platform software, hardware, and cloud services. Known for their innovative approach in the security industry, they sought to expand their brand visibility and lead generation specifically in the Indian market.

Objective

The primary goal was to enhance the client’s brand presence across India and generate a steady stream of leads to bolster their sales pipeline.

Target Audience

Industry Focus: Information Technology and IT Enabled Services (IT & ITES)

Geographical Focus: India

Challenges

• Internal Expertise: The internal team lacked specialized knowledge for effective lead generation.
• Misaligned Content Strategy: Existing content and messaging were not tailored for the Indian market.
• Scarcity of Vendors: Difficulty in finding vendors for custom data solutions for a specific target account list.

Approach

• Identification of High-Performing Content: Pinpointing content assets with high engagement levels for syndication.
• Database Curation: Mining relevant databases for the target account list.
• Strategic Content Distribution: Disbursing content through digital channels at optimal times.
• Double Touch Lead Generation Process: Engaging leads with syndicated content followed by personalized follow-ups via emails.
• Detailed Reporting and Analytics: Employing comprehensive tools for real-time strategy adjustments.

Results

The integration of industry expertise with advanced content syndication techniques yielded remarkable results: over 50,000 emails delivered, generating more than 250 qualified leads within two months, exceeding client expectations.