Successful Market Entry through Strategic Marketing and Lead Generation

ABOUT THE CLIENT

Our client is a market entry expert headquartered in Canada with a decade of in-market expertise. Recognizing a significant opportunity in the business immigration segment, the client partnered with the Toronto Business Development Centre (TBDC) to penetrate an untapped market. However, lacking marketing support and a distinct identity, they faced challenges in reaching their target audience effectively.

THE BUSINESS CHALLENGE

The client understood that entering a new segment required a separate identity and a focused marketing approach. They needed a partner to handle their end-to-end marketing for India and the Middle East, as well as generate high-quality leads to drive their business growth.

THE APPROACH

To address the client’s challenges and achieve their marketing and lead generation goals, we implemented a comprehensive marketing strategy that utilized various channels and tactics.

Facebook Marketing: We leveraged the vast user base of Facebook to reach a large number of active users on the platform. Our targeted campaigns aimed to create brand awareness and generate interest in the client’s services among the relevant audience.
Google Ads: We employed targeted advertising on Google to capture individuals who were actively searching for business immigration services or expressing an intention to move to Canada. This allowed us to reach potential leads at the right moment in their decision-making process.
Native Ads: By utilizing native advertising, we could target a highly specific audience within the untapped market segment. These ads were strategically placed in relevant publications and platforms, ensuring maximum visibility and engagement.
Email Marketing: We implemented an effective email marketing campaign to establish and maintain contact with potential leads. Through personalized and engaging content, we nurtured relationships, educated prospects, and encouraged them to take the desired action.
WhatsApp Marketing: Recognizing the popularity and effectiveness of WhatsApp, we designed personalized marketing campaigns tailored to individual leads. This approach mimicked the success of email marketing by delivering targeted messages directly to prospects’ mobile devices.
LinkedIn Advertising: LinkedIn played a crucial role in building the client’s audience and generating leads. We utilized its advanced targeting options to reach specific job roles and industries relevant to the business immigration segment.

RESULTS

20,000

Prospects

Leads Generated

200

Content Assets Developed

10M+

Prospects Reached

600+

Leads in 6 Weeks

CREATIVE ASSETS

FROM THE CLIENT

“Our strategic partnership with Markivis, coupled with targeted campaigns across Facebook, Google, native ads, email, WhatsApp, and LinkedIn, enabled us, as market entry experts, to successfully penetrate an untapped segment through business immigration. This accomplishment emphasizes the power of strategic marketing and lead generation in driving significant business growth and market expansion.”