The client had not explored targeted digital campaigns as a channel previously and was open to experimenting with it.We worked with the client to build a buyer persona and define the Target Audience.Once the target audience was defined, we did extensive research on potential prospects and identified a list of companies that could be targeted. Using LinkedIn campaigns, we were able to target the specific decision-makers for the target set of companies.

Based on the success of the first campaign we worked with the client on multiple other properties and leveraged multiple digital assets, such as LinkedIn / Facebook, Premium websites, Ads on Cabs, etc.