Bharti Realty’s Success: Driving High-Value Property Leads with a Strategic Multi-Channel Digital Campaign

The challenge

A premium commercial real estate company with a pan-India presence, Bharti Realty sought to enhance its lead generation efforts. While successful with traditional marketing channels, the company had yet to explore targeted social media campaigns for property leasing. To unlock this untapped potential, they turned to a multi-channel digital approach.

In an industry where high-value properties require precision targeting and timely outreach, the lack of a digital strategy can lead to missed opportunities and slower occupancy rates. Many developers, real estate consultants, and property management firms face similar challenges in leveraging real estate digital marketing, commercial property lead generation, and multi-channel advertising to attract the right tenants and investors.

The solution

To overcome the challenge of unlocking digital lead generation potential, we designed a Precision-Targeting Blueprint, a multi-phase strategy tailored for commercial real estate success. Our approach included:

Deep-Dive Research & Persona Mapping – We conducted in-depth research to develop detailed buyer personas, identifying high-potential target companies and key decision-makers.
Hyper-Focused LinkedIn Outreach – Leveraging LinkedIn as our primary platform, we executed laser-targeted campaigns to engage decision-makers from our curated list of organizations, ensuring direct and impactful connections.
Expanding the Digital Footprint – Building on LinkedIn success, we deployed an integrated strategy across multiple digital assets, including Facebook, premium industry websites, and even innovative placements like cab ads, ensuring a 360-degree outreach.
Intent-Based Targeting for Maximum Conversion – By identifying prospects actively seeking commercial real estate solutions, we ensured that our client’s properties reached the most relevant audience at the right time, driving higher engagement and quality leads.

This plan helped Bharti Realty tap into previously unexplored digital avenues, positioning their properties in front of the right audience and maximizing high-value lead generation.

The outcome

The campaign successfully connected the brand with key decision-makers, driving high-value engagement and quality leads. By leveraging a multi-channel digital approach, the approach expanded the client’s reach beyond traditional marketing, ensuring their commercial properties were seen by the right audience at the right time.

This strategic integration of digital platforms not only enhanced visibility but also unlocked new leasing opportunities, reinforcing the power of targeted online outreach in the commercial real estate sector.