Good Marketing Automation Goes Beyond Email Campaigns

Most businesses start automation to save time. But the teams that get the most from it use it to build something more valuable: a shared, real-time view of every lead, every campaign and every decision point in the pipeline.

As a B2B/SaaS marketing automation consulting partner, Markivis builds systems that connect CRM data, campaigns, lead scoring and sales handovers into one clear view. This helps reduce manual work, speed up follow-ups, improve pipeline data and make marketing budgets easier to justify.

Whether you need HubSpot workflow setup, CRM automation, end-to-end marketing automation consulting or a complete strategy overhaul, Markivis builds automation your team can use, and your leadership can measure.

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Explore Our Marketing Automation Ecosystem

Marketing automation works best when every part of the system speaks to the other.

HubSpot

Automate And Optimize Your Marketing and Sales Efforts

HubSpot can do a lot. But only when it is set up around your actual sales process, not a default template.

As a HubSpot Gold partner, Markivis builds HubSpot CRM systems that work clearly across lead capture, HubSpot Marketing, automation workflows, reporting dashboards and sales handovers. The focus stays on cleaner data, stronger visibility and a system your team can trust.

What We Do:

  • HubSpot onboarding and implementation
  • HubSpot CRM setup and optimization
  • Marketing automation workflows
  • Lead scoring and lifecycle stage setup
  • Email automation and nurturing journeys
  • Sales pipeline management
  • Dashboard and reporting setup
  • Team training and enablement
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The Markivis edge

Markivis, a HubSpot Gold partner, runs a structured four-phase HubSpot implementation: audit, architecture, build, and handover.

Every engagement ends with a live walkthrough session, a documented workflow maps your team can edit, and 30 days of post-launch support. Y

ou leave with a platform you understand, not one you depend on us to manage.

 

Google analytics

Understand What Your Audience Is Really Doing

Marketing automation needs strong data behind it.

With Google Analytics, we help businesses understand how users find, explore and interact with their website before becoming a lead. This gives your team a clearer view of traffic sources, user behavior, campaign performance and conversion paths.

What We Do

  • Google Analytics setup and review
  • Website traffic analysis
  • Conversion tracking
  • User behavior insights
  • Campaign source tracking
  • Landing page performance review
  • Funnel analysis
  • Recommendation-led reporting
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The Markivis edge

We produce a single-page Traffic-to-Pipeline report each month that maps Google Analytics data directly to CRM outcomes showing which traffic sources generated leads that moved the pipeline, not just sessions that bounced.

This gives marketing and leadership the same view of what is working.

Sales & marketing alignment

Create One Shared System for Growth

When marketing and sales work from different versions of the truth, leads get lost.

Marketing may focus on form fills. Sales may want better-quality conversations. Leadership may want to know what is moving the pipeline. Shared definitions, CRM visibility, lead scoring, reporting and handover workflows help bring these perspectives together.

What We Do:

  • Sales and marketing alignment workshops
  • Lead qualification framework
  • Lead scoring model setup
  • Shared KPI planning
  • CRM handover process
  • Sales feedback loops
  • Messaging alignment
  • Funnel reporting
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The Markivis edge

We run a two-hour alignment workshop with both teams before writing a single workflow.

The output is a written Lead Definition Agreement, a one-page document that both marketing and sales sign off on, covering what a good lead looks like, when it transfers, and who owns follow-up at each stage.

 

ROI & performance tracking

Measure What Works Before You Scale It

Automation without performance tracking is just an activity.

Connecting marketing efforts with measurable outcomes across campaigns, workflows, CRM stages and sales pipelines helps businesses understand which channels generate quality leads, which workflows support conversion and where marketing budgets should be allocated for the greatest impact.

What We Do

  • ROI tracking across campaigns
  • Marketing attribution support
  • Funnel performance dashboards
  • Lead source analysis
  • Workflow performance review
  • Conversion tracking
  • Campaign reporting
  • Monthly optimization recommendations
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The Markivis edge

We build a Revenue Attribution Dashboard that your sales, marketing and leadership teams all access from the same shared view built inside HubSpot or as a standalone Looker Studio report.

Every metric is defined, agreed, and tied to a business outcome rather than a platform vanity number.

Clients who trust us

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staffvirtual-logo
birlasoft-logo
beyond-code-logo
HCL-logo
slimstock-logo
wipro-logo
tata-logo
infogain-logo
LTImindtree-logo
opesVeda-logo
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Is Your Automation Helping Sales or Just Sending Emails?

A lot of teams have automation in place. Forms are connected. Emails are scheduled. Leads are entering the CRM. Dashboards exist somewhere. But when you look closer, the cracks show.

Sales does not trust the lead score. Marketing cannot tell which campaign created real opportunities. Workflows overlap. Reports show activity, but not impact. And the CRM slowly turns into a place where data goes to sleep.

That is where Markivis helps. Our marketing automation consulting services are designed for teams that need more than basic email automation. We help you build workflows that are mapped to real buyer behavior, CRM logic and revenue goals.

The result is simple: your automation becomes easier to manage, easier to measure and far more useful for growth.

Futuristic business workflow dashboard

What Makes Markivis Different.

We Start with The Journey, Not the Tool
Before building workflows, we understand how your buyers move from awareness to decision. This helps us design automation that feels relevant, not robotic.
We Clean Up the Gaps
Duplicate contacts, broken handovers, unclear lifecycle stages and messy workflows slow teams down. We help simplify the system before scaling it.
We Connect Marketing and Sales
Good automation should make sales conversations sharper. We align lead scoring, CRM stages, alerts, dashboards and follow-up flows so both teams know what is happening.
We Track What Matters
Clicks are useful. Revenue is better. We help teams connect campaign performance with pipeline movement, conversions and ROI.

Featured Success Story

Real outcomes from real teams using HubSpot and CRM automation to drive growth.

Slimstock Supply Chain SaaS US Market Entry

How Slimstock Used HubSpot And CRM Automation To Launch In The US

The challenge

Slimstock had 30 years of inventory optimization experience and 1,200+ global customers, but their US market entry stalled. The small US team had no central marketing system, no qualified lead pipeline, and no way to align regional efforts with central marketing. Every campaign ran in isolation. Sales and marketing worked from different versions of the truth, and the CRM held data nobody could use.

What we did

  • HubSpot implementation and CRM setup tailored to Slimstock's US go-to-market motion
  • HubSpot managed services to support the US engine as it scaled
  • Marketing automation with HubSpot across lead capture, scoring, lifecycle stages and sales handover

The impact

50 K+
Qualified leads generated
20 K+
Prospects reached
200 +
Content assets created
Featured Success Story

Bridging gaps between ideas and execution

Explore the stories behind transformative partnerships, where our ideas fueled exceptional results and lasting impact

Let's talk!

Our experts are here to help. Share your details, and let’s start a conversation about how we can create impact together.

1.

What are marketing automation services?

Marketing automation services help businesses automate and optimise marketing tasks such as lead nurturing, email workflows, CRM updates, lead scoring, segmentation, campaign tracking and reporting. For B2B teams, they help improve follow-up, reduce manual work and create better visibility across the sales funnel.

2.

How does Markivis approach marketing automation consulting for B2B companies?

Markivis starts by mapping your actual buyer journey not a generic template before recommending or building any automation. The team focuses on long B2B sales cycles, complex buying committees, CRM accuracy and the alignment between marketing activity and sales outcomes. Every engagement is built around measurable business goals.

3.

What is marketing automation consulting?

Marketing automation consulting helps businesses understand what to automate, how to structure workflows, which tools to use and how to connect automation with sales goals. It includes strategy, platform setup, workflow planning, CRM alignment, reporting and optimization.

4.

What are CRM automation services?

CRM automation services help businesses automate tasks inside their CRM, such as lead assignment, follow-up reminders, lifecycle stage updates, pipeline movement, contact segmentation and reporting. This helps sales and marketing teams work with cleaner, more useful data.

5.

Can Markivis help with marketing automation implementation?

Yes. Markivis helps with marketing automation implementation by setting up workflows, CRM structures, lead scoring rules, nurturing journeys, campaign tracking and reporting dashboards based on your business goals and sales process.

6.

What is a marketing automation workflow?

A marketing automation workflow is a set of automated actions triggered by a user’s behavior, profile or stage in the buyer journey. For example, a workflow may send a follow-up email after a form submission, assign a lead to sales or update a CRM field after a prospect visits a key page.

7.

How does marketing automation help SaaS companies?

Marketing automation helps SaaS companies nurture leads, track demo requests, improve trial engagement, segment users, support onboarding journeys and measure conversion from campaigns to pipeline. It is especially useful for SaaS businesses with longer or multi-touch buying journeys.

8.

Does Markivis provide SaaS marketing automation services?

Yes. Markivis provides SaaS marketing automation support, including lead nurturing, demo workflow setup, HubSpot automation, CRM optimization, lifecycle stage mapping, campaign tracking and performance dashboards.

9.

How does marketing automation help technology companies?

Marketing automation helps technology companies manage complex buying journeys, educate prospects, nurture leads over time and align marketing activity with sales follow-up. It also helps teams track which campaigns and content pieces influence pipeline movement.

10.

What is enterprise marketing automation?

Enterprise marketing automation refers to automation systems built for larger organisations with multiple teams, complex sales processes, larger databases, multi-channel campaigns and advanced reporting needs. It often includes deeper CRM integration, governance, segmentation and performance tracking.

11.

Can marketing automation improve sales and marketing alignment?

Yes. Marketing automation improves sales and marketing alignment by creating shared visibility into lead sources, engagement history, lead scores, lifecycle stages and follow-up actions. This helps both teams work from the same data instead of relying on assumptions.

12.

What are common marketing automation problems?

Common marketing automation problems include messy workflows, poor CRM hygiene, weak lead scoring, disconnected tools, low-quality leads, unclear reporting, duplicated automation triggers and poor handover between marketing and sales.

13.

How do I know if my business needs marketing automation solutions?

You may need marketing automation solutions if leads are slipping through the cracks, follow-ups are manual, sales and marketing teams are misaligned, HubSpot is underused, campaign reporting is unclear or your CRM does not show how leads move through the funnel.

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