B2B Digital Marketing Consultancy that Turns Website traffic into Pipeline

Markivis is a B2B digital marketing consultancy for SaaS, professional services, and enterprises trust for generating qualified pipeline.

We deliver it through SEO+GEO, AEO, high-conversion marketing campaigns, conversion-first websites, and digital and social media marketing as one connected system. Not sure where you stand yet? Take the 2-minute Digital Maturity Survey and see exactly where the gaps are.

 

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Reports Look Great. Pipeline Doesn't. That's the Real Marketing Problem.

B2B buyers now spend roughly 60–70% of the buying journey researching independently before ever contacting sales (Gartner).

If your brand isn't visible in search results, cited inside AI Overviews, and consistent across channels, you're being quietly screened out before the shortlist is even drawn. Markivis is a B2B digital marketing consultancy built around a single goal: turning visibility into pipeline.

We bring digital and social media marketing, high-conversion campaigns, and conversion-first websites into one growth architecture designed around how B2B buyers research, compare, and decide.

This isn't a checklist of digital marketing services. It's a system.

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Clients who trust us

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staffvirtual-logo
birlasoft-logo
beyond-code-logo
HCL-logo
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wipro-logo
tata-logo
infogain-logo
LTImindtree-logo
opesVeda-logo
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L&T-logo
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Explore our automation-led growth ecosystem

AEO + GEO

Become the Answer. Become the Recommendation.

Your buyers now ask voice assistants, ChatGPT, and Google AI Overviews for answers before they ever visit a website. Our AEO + GEO team blends both disciplines into one strategy, so your brand becomes the answer they hear, and the recommendation AI models give.

What we do and go beyond:

  • Answer Engine Optimization (AEO) for featured snippets, voice search results, and knowledge panels
  • Generative Engine Optimization (GEO) for citations inside ChatGPT, Perplexity, Copilot, and Google AI Overviews
  • Schema and structured data so search engines and AI models can read your expertise clearly
  • Authority-building content that positions your brand as the go-to source in your category
  • AI citation tracking across the platforms your buyers use.
  • Buyer-journey mapping so every mention, snippet, or AI recommendation turns into a qualified lead
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The Markivis edge

We blend AEO and GEO into one strategy because your buyer isn't choosing between them they're using both. The same person asking their voice assistant a quick question at 9 AM is asking ChatGPT for a full comparison at 3 PM. We make sure you show up in both moments.

SEO

Optimize your online visibility and reach 

If your brand isn't visible on the first page of search or cited inside AI Overviews, it's unlikely to be considered. Our SEO team combines technical excellence with AI-driven optimization to improve visibility, credibility, and competitive positioning for B2B brands across India, the US, and Australia.

What we do and go beyond:

  • Comprehensive SEO audits and competitor analysis

  • On-page and technical SEO optimization

  • In-house GEO analysis and AI monitoring

  • Keyword research aligned to buyer intent

  • Backlink building and authority growth

  • SEO content creation and optimization

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The Markivis edge

We don't just get you rankings; we get you results and citations inside AI answers. By targeting the right audience with the right content at the right time, we turn searches into site visits and site visits into sales.

Website Designing

Design user-friendly, impactful customised websites for your brand

Your website is more than a digital presence; it's a 24/7 business platform. We design websites that balance strong visual identity, seamless usability, and conversion-driven layouts to drive engagement and qualified leads.

What we do and go beyond:

  • Custom website design and UX strategy

  • Mobile-first, responsive builds

  • High-speed, SEO-friendly development

  • Integration with CRM and marketing tools

  • Landing page design for campaigns

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The Markivis edge

We blend aesthetics with analytics. Every design choice is backed by performance data to ensure your site doesn't just look good; it works hard.

Marketing Campaigns

Execute campaigns that resonate and convert

In the digital space, campaigns are more than ads they're your B2B lead generation engine. We design integrated campaigns that spark curiosity, create engagement, and turn attention into qualified leads.

What we do and go beyond:

  • Multi-channel campaign strategy and execution

  • Creative ad design and copywriting

  • Retargeting and conversion optimization

  • Performance tracking and campaign analytics

  • Seasonal, event-based, and product launch campaigns

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The Markivis edge

We merge creativity with conversion science, crafting messages that speak to hearts while driving action.

Social Media Management

Build meaningful connections with your audience

Social media isn't just about posting, it's about presence. As part of a broader digital and social media marketing strategy, we help brands create conversations, grow communities, and maintain a consistent, engaging voice across platforms.

What we do and go beyond:

  • Platform-specific content strategy

  • Content creation: posts, videos, stories, and reels

  • Community management and audience engagement

  • Analytics tracking and reporting

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The Markivis edge

We’re fluent in social. By mixing authentic storytelling with platform trends, we make your brand scroll-stopping and share-worthy.

What Makes Markivis Different.

We Start with Buyer Intent, Not Channels
Before we run campaigns or build content, we map how your buyers actually search, compare and shortlist. This helps us design digital marketing that speaks to real decisions, not just keywords.
We Fix the Leaks Before Scaling
Broken tracking, thin content, and weak conversion paths lose leads before they are ever generated. We audit the foundations and fix what matters before turning up the spend.
We Connect Marketing to Sales
Good digital marketing should make sales conversations easier. We align lead scoring, handovers, and follow-up flows so your sales team gets warm, qualified leads, not just names on a list.
We Report in Pipeline, Not Clicks
Traffic is useful. Pipeline is better. We connect SEO, campaign and social performance with the outcomes your board actually asks about: qualified leads, conversions and revenue.
Start with the truthMeasure your digital maturity.

Ready to Stop Guessing

Start Ranking?

Take the 2-minute Digital Maturity Survey to see exactly where your SEO+GEO, campaigns, and website are leaking leads.

Trusted by Wipro, Tata, HCL Technologies, Birlasoft & enterprise brands across India, the US, and Australia.

 

Featured Success Story

Real results from real brands not just rankings and impressions, but qualified pipeline.

Commercial Real Estate Multi-Channel Digital Campaign

How Markivis Drove High-Value Property Leads for Bharti Realty

The challenge

Bharti Realty, a premium pan-India commercial real estate company, had succeeded with traditional marketing but hadn’t tapped targeted digital campaigns for property leasing.

What we did

  • Built detailed buyer personas
  • Hyper-focused LinkedIn outreach to decision-makers
  • Expanded to Facebook, industry sites, and cab ads
  • Intent-based targeting.

The impact

73247 +
Impressions
15000 +
Video views
20 %
Increase in website traffic.
Featured Success Story
Eco-Friendly Consumer Brand Social Media Market Entry

How Markivis Delivered 1M+ Reach for Antipodean's Eco-Friendly Swimwear Launch in the UAE

The challenge

Antipodean, an Australian eco-friendly men's swimwear brand, wanted to make a strong entry into the UAE. The product had real differentiation — unique prints, sustainable materials, versatile design — but a great product alone doesn't build awareness in a new and competitive territory.

What we did

  • Built the content strategy around three brand pillars — Look Good, Do Good, Feel Good
  • Selected Facebook and Instagram as primary platforms to match UAE consumption habits
  • Produced narrative-driven creative that led with lifestyle and sustainability, not product ads
  • Ran precision paid campaigns targeting high-potential UAE audiences to drive store traffic

The impact

1 M+
reach achieved
66 %
Increase in account engagement
50 %
growth in organic content interaction
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Fintech · Digital Growth Strategy

How Markivis Drove 60,000+ App Downloads for FinEzzy in 5 Months

The challenge

FinEzzy wasn't just launching an app — it was building a category. Loans Against Mutual Funds (LAMF) was a genuinely smart product, but most Indian retail investors had never heard of it. As a rising fintech startup, FinEzzy had to build awareness, establish credibility, and educate the market on LAMF while competing against household-name financial institutions with far larger budgets.

What we did

  • Built a clean website with an interactive validation tool that let prospects try the LAMF proposition in a few clicks
  • Ran a phased paid strategy — proving what worked at small scale before scaling spend to protect ROI
  • Partnered with fintech influencers to build the credibility that paid ads alone can't earn
  • Ran engagement contests and secured strategic PR to make a young fintech look like a real player

The impact

60000 +
app downloads
₹ 80 +
Cr loans disbursed
700 +
loans processed
Driving Rapid Market Growth: 60,000+ App Downloads for FinEzzy
Indian IT Services LinkedIn Content Strategy

How Markivis Grew Birlasoft's LinkedIn Community to 400K+ Followers

The challenge

Birlasoft's corporate marketing team struggled to coordinate content across multiple business units, leading to inconsistent posting schedules and fragmented messaging.

What we did

  • Embedded a team to unify content flow between corporate marketing and business units
  • Standardized templates with UTM tracking for performance analytics
  • Rolled out 25+ LinkedIn polls to drive engagement
  • Ran weekly syncs and monthly brainstorms to keep the strategy agile and fresh

The impact

965 K+
New followers added
1.14 M+
Current LinkedIn follower base
60 +
Average monthly posts
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Bridging gaps between ideas and execution

Explore the stories behind transformative partnerships, where our ideas fueled exceptional results and lasting impact

Let's talk!

Our experts are here to help. Share your details, and let’s start a conversation about how we can create impact together.

1.

What is B2B digital marketing?

B2B digital marketing is the set of channels SEO+GEO, paid and organic campaigns, content, social, and CRM-driven nurture used to reach other businesses rather than individual consumers. Because B2B buying involves longer research cycles and multiple stakeholders, it prioritizes qualified pipeline over broad reach.

2.

What does a B2B digital marketing consultant do?

A B2B digital marketing consultant plans and runs the channels that turn strangers into qualified leads, built around how B2B buyers research and decide, not just how to drive traffic.

3.

How does Markivis approach digital marketing consulting for B2B companies?

Markivis treats every channel as one connected system rather than separate services. SEO+GEO, campaigns, and social all feed the same pipeline, tracked through HubSpot so results show up as leads in your CRM.

4.

What is SEO+GEO, and how is it different from traditional SEO?

SEO optimizes pages to rank in traditional Google results; GEO optimizes the same content to be retrieved and cited inside AI Overviews and AI Mode. Google’s May 2026 core-update guidance treats them as one discipline.

5.

What digital marketing services does Markivis offer for B2B companies?

SEO+GEO, CRM-integrated website builds, multi-channel campaigns, and digital and social media marketing run as one system so every channel reports back to the pipeline.

6.

Can Markivis help with B2B lead generation specifically?

Yes. Lead generation sits at the center of every service, not as an add-on. Campaigns, SEO+GEO, and content all run through HubSpot workflows that qualify and nurture leads until they’re sales ready.

7.

What is a B2B growth agency, and how is that different from a typical digital marketing agency?

A growth-focused approach ties every channel to one growth metric pipeline or revenue instead of running SEO, ads, and social as separate line items. Markivis operates as a B2B digital marketing consultancy built on this model.

8.

How does digital marketing help SaaS companies grow?

Digital marketing for SaaS companies needs to move free-trial users toward activation and paid conversion, not just build awareness. Markivis pairs this with HubSpot lifecycle automation and, for early-stage teams, HubSpot's startup program.

9.

Does Markivis provide digital marketing for consulting and professional services firms?

Yes. Consulting and professional-services firms need authority-building content, referral-ready case studies, and account-based campaigns suited to long, relationship-driven sales cycles.

10.

Can Markivis help B2B manufacturing companies with digital marketing?

Yes. Manufacturing and enterprise clients typically involve multiple technical stakeholders and longer procurement timelines, so campaigns need to speak to several buying roles at once.

11.

How do I choose the best digital marketing agency in India?

Look for a certified platform partnership, published case studies in your industry, and reporting tied to pipeline not impressions. Markivis is a Gold-certified HubSpot Solutions Partner working with brands like Wipro, Tata, and HCL Technologies.

12.

What is inbound marketing, and how does it support B2B lead generation?

Inbound marketing attracts buyers with content and SEO instead of ads, then nurtures them through HubSpot workflows until they’re sales-ready. This matters in B2B because buyers self-research for weeks before ever filling out a form.

13.

Can the same team handle digital marketing and marketing automation together?

Yes, and generally should. Disconnected automation and campaigns create the software-versus-service gap that stalls B2B pipelines. Markivis runs both as one connected system.

14.

What makes Markivis different from other B2B digital marketing agencies in India?

Markivis operates as a B2B digital marketing consultancy not a traditional agency. As a Gold-certified HubSpot Solutions Partner, we run SEO+GEO, campaigns, and social as one system, with teams across India, the US, and Australia.

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