The challenge

Beyond Codes, a leading B2B lead generation and sales intelligence company, set an ambitious goal: grow its workforce by 50% to support a fast-expanding business. The problem wasn't reputation - the company had a strong market name and high employee satisfaction - it was differentiation as an employer in a fiercely competitive hiring market.

Without a well-defined employer-branding strategy, Beyond Codes struggled to stand out as an employer of choice. In a market where B2B sales, IT services, and consulting firms compete aggressively for skilled people, a weak employer brand means low application rates, higher hiring costs, and longer recruitment cycles. Beyond Codes needed an employer-brand transformation that would lift talent acquisition, improve candidate engagement, and position the company as a place top talent actively wanted to join.

The solution

To position Beyond Codes as an employer of choice, we built a research-driven employer-branding campaign called 'Dare to Dream' that captured the company's culture and growth opportunities authentically - rooted in real employee stories, not stock-photo aspiration.

In-depth employee insights and storytelling. We ran comprehensive interviews across every level, from senior leadership to new hires, surfacing genuine stories of career growth, mentorship, and success to anchor the campaign.
The 'Dare to Dream' thematic campaign. We developed a narrative built on Beyond Codes' commitment to helping employees achieve their professional aspirations - strengthening its overall B2B hiring appeal.
An immersive digital and content strategy. Video testimonials of employees sharing transformative journeys; a refined Employee Value Proposition that clearly communicated the company's strengths; a revamped, seamless career website; and a custom interactive microsite that made job discovery and application effortless.

The outcome

Authentic employee stories do something stock employer-branding can't: they make a workplace feel real to the exact people you're trying to hire. By building the campaign on real journeys and a sharpened value proposition, Beyond Codes became a recognized destination for ambitious professionals.

The initiative significantly strengthened the recruitment pipeline, especially for technical and specialized roles, driving a marked increase in high-quality applications from experienced professionals aligned with the company's growth vision - improving both talent acquisition and long-term retention.

We got 1200+ Quality applications in a span of 2 months

FAQ section

What is the 'Dare to Dream' campaign?

A research-driven employer-branding campaign Markivis created for Beyond Codes, built on authentic employee stories of career growth and mentorship, designed to position the company as an employer of choice.

How did Beyond Codes attract 1,200+ quality applications?

Through in-depth employee storytelling, a refined Employee Value Proposition, a revamped career website, and a custom interactive microsite that made discovery and application effortless.

Why does employer branding matter for hiring?

In competitive markets, a weak employer brand leads to low application rates, higher hiring costs, and longer recruitment cycles. A strong, authentic brand attracts better-fit candidates faster and improves retention.

Strengthening Beyond Codes' Employer Brand to Attract Top Talent

The challenge

The solution

The outcome

FAQ section

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