We began with an intensive research sprint - studying competitors, mapping consumer sentiment toward plant-based diets in India, and reading the market's trajectory - then built a defined brand persona and executed on two parallel tracks.

• Research and brand persona. We studied the competitive landscape and Indian consumer sentiment toward plant-based diets, then defined a brand persona that captured Beyond Passe's values and market positioning.
• Website transformation. We overhauled the site structure, ensured accurate and informative content across every page, optimized Amazon product listings for clarity and conversion, and added blog articles that positioned Beyond Passe as a trusted voice in healthy living and plant-based nutrition.
• Instagram from the ground up. We built the brand's Instagram presence with a distinct visual identity that stood out in the wellness space, blending educational content about plant-based lifestyles with storytelling and product highlights to drive engagement and conversion.