An Australia-based clothing brand selling eco-friendly men’s swim shorts to a niche audience in the UAE market.
To launch their product in the UAE market, build awareness and brand consideration through online marketing.
We suggested building their brand presence on Facebook & Instagram, their primary online market. We started creating content around their three core pillars – Look Good (wear anywhere, unique fun prints, breathable, lightweight), Do Good (buy sustainably and ethically), Feel Good (have fun, explore). We devised a strategy to build their brand community and executed paid campaigns on Facebook & Instagram to reach a more relevant audience that helped increase their brand visibility in the targeted locations.
The client reached out to us through our website and wanted us to help them launch their product (men’s shorts) in UAE and later to other GCC countries. Their focus was around their core brand USPs – sustainability, fun prints, and wear-anywhere fun vibe while promoting their product in the UAE market and streamlining their sales with the online marketing process.
We began with understanding their vision, the basis on which we built their buyer personas. The second step was to create a brand identity that could resonate with their buyers and help them build a niche community. Parallel, our team performed extensive research to define the target audience in the UAE market and understand their competitor brands.
Since the brand was stepping into the market from ground zero, we started with organic social media marketing by building content around its three core pillars:
Their Instagram page became a fun, interactive channel of communication that reflected the brand persona. Our posts were educational fun and displayed our products alongside.
We used different reach-out strategies to increase the reach of our posts organically, created content/graphics that could engage the viewers, help them understand their critical messaging, and convert them into potential buyers.
We ran multiple ad campaigns that targeted their essential buyer personas, target audience interests, and demographics. These ad campaigns helped the brand reach its target audience build awareness, brand recall, and brand consideration.
Paid campaigns also helped increase their website traffic and streamline their product purchase funnel with relevant customers from targeted locations.
increase in account reached
increase in account engagement
growth in content interaction through organic social media
impressions and 50k+ reach on social media
Noelle Alphonso Loong
Co – Founder, Antipodean Co.
“Thanks for all your hard work over the last few months; we really appreciate it. Could not have launched Antipodean Co. social media without Markivis.”
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