With over 30 years of experience, the client is a well-established European market leader in inventory optimization, dedicated to enhancing supply chain efficiency for businesses worldwide. Offering a unique combination of expert personnel and advanced software solutions, the client has established a global presence with over 1,200 satisfied customers across 50 countries.
They wanted to expand their reach in the US market. While they had a small team in the US, they lacked the necessary marketing support to run their marketing function. The client was operating on a hub and spoke model, with a central marketing team and regions running their own marketing function. However, the client needed a team that could run the entire marketing function for the US region and coordinates with the central marketing team.
The first step was to identify the problems faced by the client, which included the lack of marketing support in the US market and the need to augment their lead generation capabilities. They needed a team that could run the entire marketing function for the region and coordinates with the central marketing team. They were looking for someone who could augment their lead generation capabilities and support them with running marketing campaigns.
The second step was to identify the prerequisites needed to address these problems, which included a team with a combination of skill sets, including someone who could be a single point of contact for running their marketing function. The team also needed to have experience in B2B marketing for product and SAAS companies and should be able to manage HubSpot and the US version of the website.
The final step of the 3-P approach was to identify the possibilities, which included the solutions that Markivis proposed to address the problems and prerequisites. Markivis initially started by supporting the client with managing HubSpot, but gradually expanded the engagement to running campaigns, website management, SEO, content marketing, and lead generation campaigns. Markivis also streamlined the client’s sales and marketing process to attain efficiency in their systems and better educate their prospective audience about the key value proposition of the client.
Markivis started by supporting the client with managing HubSpot. Gradually, the engagement went beyond managing HubSpot to running campaigns, website management, SEO, content marketing, and lead generation campaigns. Markivis streamlined their sales and marketing process to attain efficiency in their systems and better educate their prospective audience about the client’s key value proposition.
Through this approach, Markivis was able to provide the necessary marketing support to the client and establish them as a leader in the supply chain industry. Markivis’ approach, flexibility, and experience in B2B marketing for product and SAAS companies were the reasons why they were chosen by the client.
20,000
Prospects
50
Leads Generated
200
Content Assets Developed
Leads Generated
Prospects Reached
Content Assets Developed
“Markivis was chosen because of their approach, flexibility, and experience in B2B Marketing for product and SAAS companies. Markivis didn’t just focus on generating exceptional lead generation performance, but they also aimed to create a unique and well-invested outcome. Markivis’ strategy and implementation of a highly targeted approach for the client’s prospects helped establish them as a leader in the supply chain industry.”
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