Show Up in the Answers, not just the Search Results
Your buyers aren't just scrolling through search results anymore. They're asking a chatbot. Let's make sure it mentions you.
Markivis helps B2B businesses show up inside AI answers, not just on a search results page. AEO, short for Answer Engine Optimization, gets you into voice answers and featured snippets. GEO, short for Generative Engine Optimization, gets you mentioned by name when someone asks ChatGPT, Perplexity, or Google AI Overviews a question.
Why Showing Up on Google isn't Enough Anymore
A few years ago, ranking on page one of Google was the whole job. Today, buyers ask Siri or Alexa for a quick answer. They ask ChatGPT, Perplexity, or Google AI Overviews to compare options before they’ve spoken to anyone on your team. They trust those answers almost as much as they once trusted the top search result.
That’s where AEO and GEO, the two core parts of AI SEO, come in. They work together, but they do different jobs.
AEO (Answer Engine Optimization) makes you the quick answer. It covers voice search, featured snippets, and the short, direct responses people get without clicking a link.
GEO (Generative Engine Optimization) makes you the recommendation. It covers AI-generated summaries, where someone gets a comparison and a shortlist of who’s worth talking to.
What We Actually Do
We shape your content so it's easy for an AI tool to lift straight into a snippet, a voice answer, or a knowledge panel.
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We write content that answers specific questions directly, instead of talking around them.
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We add schema and markup that helps search engines understand what you're actually good at.
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We build authority content so your brand becomes the obvious answer to the questions your buyers keep asking.
The Markivis edge
We start with the questions your buyers actually ask, grouped by intent, not with a keyword list. Every page gets a direct answer up top, clean schema, and the depth that earns featured snippets and voice answers. We write each answer with your sales team, so it matches what buyers hear on calls.
We build the kind of content AI models want to quote.
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We shape content around how tools like ChatGPT and Google AI Overviews pull and summarise information.
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We work to get your brand mentioned by name inside AI-generated comparisons, not just buried in a list of links.
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We keep an eye on where you're showing up in AI answers, so we know what's working and what needs fixing.
The Markivis edge
AI tools recommend brands they can trust, so we give them proof they can verify: original data, expert authorship, and consistent facts about your business across the web. We also map the follow-up questions AI tools run behind each prompt, so your brand appears inside comparisons, not just in a list of links.
AI search changes fast. Getting cited once doesn't mean you'll be cited next month. We keep watch across ChatGPT, Perplexity, Gemini, and Google AI Overviews, so we always know where your brand is showing up, where it's missing, and what to do about it.
The Markivis edge
We check how your brand shows up across ChatGPT, Perplexity, Gemini, and Google AI Overviews, using the real questions your buyers ask. You see where you’re cited, where a competitor is, and which fix to make first, in plain language instead of a dashboard full of jargon.
Getting mentioned is only half the job. We connect your AEO and GEO work to your buyer journey, so every mention or recommendation gives someone a clear next step, not just a name they half remember.
The Markivis edge
As a HubSpot Gold Solutions Partner, we set up tracking in HubSpot so you can see which AI-driven visits turn into real conversations. Every landing page is built around the question that brought the buyer there, with one clear next step.
Clients who trust us
Are You Showing Up in AI Answers, or Just on Page One?
A lot of teams have SEO working. Rankings look healthy. Blogs go out on schedule. Traffic holds steady. But when a buyer asks ChatGPT or Perplexity who to shortlist, your name isn’t in the answer.
Pages rank, but Google AI Overviews quote someone else. Your content answers the question, but it isn’t built to win a featured snippet or a voice answer. AI tools describe your business with outdated or mixed details. And no one on your team can say where your brand shows up in AI answers at all.
That is where Markivis helps. Our AEO and GEO services are built for teams that need more than page-one rankings. We map the questions your buyers ask, shape your content to answer them directly, and track where AI tools cite you. Your AI SEO ends up tied to real buyer intent, not guesswork.
The result is simple: you know where you stand in AI answers, what to fix first, and which mentions turn into real conversations.
What Makes Markivis Different.
Bridging gaps between ideas and execution
Explore the stories behind transformative partnerships, where our ideas fueled exceptional results and lasting impact
Let's talk!
Our experts are here to help. Share your details, and let’s start a conversation about how we can create impact together.
What is AEO (Answer Engine Optimization)?
AEO is about shaping content so it can be pulled directly into a voice answer, a featured snippet, or a knowledge panel. It's less about ranking and more about being the exact answer someone gets to a specific question.
What is GEO (Generative Engine Optimization)?
GEO is about shaping content so AI tools like ChatGPT, Perplexity, and Google AI Overviews want to cite it when they generate an answer. It leans on clear structure and content that's genuinely trustworthy to a model, not just to a person.
What's the difference between AEO and regular SEO?
SEO gets your page ranked in a list of results. AEO gets your answer pulled straight into the response, sometimes without anyone clicking through to your site at all. Both matter, but they're solving different problems.
How is GEO different from SEO?
SEO ranks pages inside a list. GEO gets you mentioned inside one generated answer, where there's no list at all, just a single response someone reads and trusts.
Why does a B2B company need AEO and GEO specifically?
Your buyers are already asking AI tools to summarise and compare their options before they ever talk to your sales team. If your content isn't built for AI to read and trust, you can rank well on Google and still be left out of that conversation entirely.
How long does it take to see results?
Most businesses start noticing better visibility in snippets, voice answers, and AI-generated responses within three to six months. Stronger, steadier results tend to build up over nine to twelve months.
Does Markivis work as a separate AEO agency and GEO agency?
No, we run them as one service. We don't split AEO and GEO into two separate projects. Every plan is built to win both the quick answer and the AI-generated recommendation at the same time.
What does an AEO specialist spend their time doing?
An AEO specialist finds the exact questions your buyers ask, rewrites content to answer them clearly, adds the right schema markup, and tracks where that content ends up showing up.
How does Markivis measure whether this is working?
We track where your brand gets mentioned across AI platforms, how often it happens, and whether those mentions turn into real conversations, not just a nice screenshot of ChatGPT saying your name.
How is Markivis different from other AEO or GEO companies?
We're a B2B marketing consultancy first. AEO and GEO aren't a side offering, they run inside the same system as our SEO, content, and HubSpot work, so what AI says about you actually matches the rest of your marketing.