Numbers That Tell the Story of Your Growth.

ROI and performance tracking connects your marketing activities directly to revenue outcomes, so you know what is working and what is wasting budget. For B2B businesses where sales cycles are long and budgets are high, this clarity is what separates confident growth decisions from guesswork. Our ROI tracking services are built specifically to give leadership that visibility. 

We start with your revenue goals and funnel structure, then define only the metrics that actually reflect progress toward them. A generic KPI list rarely fits any one business well, so we document the reasoning behind every metric we track. Talk to our team to see how this would look for your setup. 

We connect with tools your team already uses, including Google Analytics 4, HubSpot, Salesforce, Marketo, LinkedIn Ads, and Google Ads. The goal is one consolidated view of performance across all channels, without the manual effort of piecing it together. This is a core part of how we approach marketing automation.

Every dashboard we build is designed around the person using it. A leadership view focuses on pipeline contribution and revenue attribution, while a campaign view drills into spend efficiency and conversion rates. You can explore what we build on our performance tracking page. 

Attribution modelling assigns credit to the channels and touchpoints that contributed to a closed deal, across the full buyer journey. There is no single correct model as the right choice depends on your sales cycle, channel mix, and data maturity. We assess your situation and implement the framework that most accurately reflects how your buyers actually make decisions, which often connects with our digital marketing work.

Yes. We track everything from early awareness signals and branded search through to pipeline created and closed revenue. This complete view is especially useful for account-based marketing programmes.

Most clients have clean, structured data flowing within two to four weeks of setup. Actionable patterns in channel performance and funnel efficiency usually emerge within the first reporting cycle. Book a call.

We report in business language, not marketing jargon. Leadership receives concise summaries covering revenue impact, investment efficiency, and clear recommendations on what to do next. For teams where the narrative matters as much as the numbers, this connects well with our marketing communication services.

It applies to every marketing investment. Organic search, content, email, webinars, and events all consume resources, and all can be measured for pipeline and revenue contribution. This is especially relevant for businesses investing in digital marketing or employer branding, where impact often goes unmeasured.

A BI tool shows you what happened. Markivis explains what it means and what to do next. We combine technical tracking with strategic interpretation, and our frameworks are built for marketing performance rather than adapted from a generic template. You also get a team experienced across marketing automation, digital marketing, account-based marketing all working from the same data.