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The challenge Maple Assist, a global educational partner connecting universities with Indian students, faced a pivotal challenge. Their marketing activities were consuming significant resources without delivering measurable returns. They lacked the infrastructure to launch new service lines efficiently, and as a startup, needed to build brand presence while preserving limited resources.
The solution
We built a revenue-driven marketing model designed to turn Maple Assist's marketing from a cost center into a profit contributor - and we picked channels based on where Indian students planning to study in Canada actually spend their time, then ran them hard.
- Facebook - the volume engine. High-reach audience targeting against Indian students considering Canada, with creative built around the doubts that surface during the consideration phase: visas, cost of living, post-study work rights, family pressure. Facebook gave us the volume that made the cost-per-lead math work.
- Instagram - aspiration and trust. Where Facebook carried volume, Instagram carried aspiration. Campus reels, day-in-the-life content from current students, and partner brand moments built the emotional pull that turns awareness into intent.
- Quora - the efficiency play. This is the channel most agencies underuse for this audience, and it's the one that pushed our cost per lead down further than expected. Indian students don't begin their study-abroad research on Facebook - they begin it on Quora, deep in threads about visa rejection rates and college rankings. We ran Quora ads, but more importantly we ran a sustained organic answers program. An answer written in month two was still generating leads in month eight, at zero additional spend.
- Google Ads - capturing intent. For bottom-of-funnel demand. Searches like 'study in Canada from India' carry intent that doesn't need to be manufactured. We bid for it and converted it.
- Technical enablement for new service lines. We delivered custom online solutions so each new business line Maple Assist launched arrived with its own measurable, revenue-focused funnel - not a fresh marketing rebuild every time.
Client testimonial
“Our organisation was in a critical start-up mode, focused on hyper-growth over the next couple of years. What began as a single assignment has grown significantly over time, and Markivis has proven to be an invaluable partner. They brought fresh, innovative ideas to increase our brand visibility and took them all the way through to execution. They worked with us like an internal team, and their expertise across digital campaigns, websites, and marketing collateral has been exceptional.”
Maple Assist
